PRIMARY RESPONSIBILITY & AUTHORITY:
1. Organizational Branding: • Lead the branding efforts for services, products, events, and methodologies. • Develop and implement comprehensive branding strategies that promote companys core values and identity across all platforms. • Ensure consistency in branding and messaging in all communications and marketing initiatives.
2. Sales Promotion: • Develop creative and engaging sales promotion campaigns aimed at increasing sales and market reach. • Work closely with sales teams to create promotional strategies that resonate with target audiences and deliver measurable results. • Entertain clients and engage in relationship-building activities to improve customer loyalty and sales performance.
3. Promotion Schemes and Strategies: • Prepare and execute various schemes, offers, and promotional strategies to boost product and service visibility. • Analyze market trends and competitor activities to design effective marketing tactics. • Manage promotional budgets and track the ROI of marketing initiatives
4. Event Coordination: • Lead the coordination of marketing events such as job fairs, college recruitment drives, and product launches. • Collaborate with educational institutions and corporate partners to enhance brand visibility through event marketing. • Manage logistics, sponsorships, and vendor relations to ensure the successful execution of events.
5. Lead Generation: • Develop and implement strategies to generate leads for Biomedical products and services. • Use various digital and offline marketing channels to attract and engage potential clients. • Collaborate with the sales team to convert leads into sales opportunities.
6. Internal Branding and Public Relations: • Support internal branding initiatives by collaborating with the HR and PR teams to build a strong corporate culture. • Develop internal communications strategies to ensure employees are aligned with the company’s branding and mission. • Manage public relations efforts to enhance the company’s reputation and media presence.
7. Preowned Marketing: • Lead the marketing efforts for companys preowned products and services. • Create targeted campaigns that highlight the value proposition of preowned offerings to different customer segments. • Analyze customer feedback and market performance to optimize preowned marketing strategies.
8. Customer Engagement & Curiosity Generation: • Develop campaigns and strategies that generate curiosity and excitement among clients and prospects about companys offerings. • Use storytelling and creative content to captivate audiences and drive engagement. • Monitor customer feedback and adjust marketing strategies to ensure they resonate with the audience's evolving needs.
PREFERRED EDUCATIONAL: • Bachelor’s degree in Marketing, Business, or a related field or MBA Marketing.
EXPERIENCE REQUIRED: • 10 Years’ experience in Marketing
MANDATORY JOB SKILLS & KNOWLEDGE REQUIRED: • Branding, Lead Generation, Communication Skill, Team leading, Marketing.
DESIRED JOB SKILLS REQUIRED: • Networking skills • Risk Taking Ability • Tech-Savvy • Budget Management • Adaptability • Communication Skills • Presentation skill • verbal and nonverbal communication
LANGUAGE PREFERABILITY: • Malayalam • English • Hindi
GENERAL TRAINING REQUIREMENT: • Marketing Fundamentals: Provide an overview of basic marketing concepts, including market research, target audience identification, branding, and marketing strategy development. • Content Marketing: Teach strategies for creating and distributing valuable, relevant content to attract and engage a target audience. • Marketing Analytics: Train on how to use data analytics tools to track and measure marketing performance, and how to use insights to optimize campaigns. • Marketing Campaign Management: Provide guidance on planning, executing, and evaluating marketing campaigns across various channels. • Marketing Automation: Introduce tools and techniques for automating repetitive marketing tasks, such as email workflows and social media scheduling. Consumer Behavior: Understand the psychology and behavior of consumers to better tailor marketing strategies and messages. • Budgeting and ROI: Teach how to develop and manage marketing budgets, and how to calculate return on investment (ROI) for marketing initiatives. • Leadership and Team Management: Provide training on leadership skills, team building, and effective communication to manage a marketing team effectively. • Industry Trends: Stay updated on the latest trends and developments in marketing, including new technologies and strategies. • Ethics and Compliance: Ensure that marketing managers understand ethical considerations and legal requirements related to marketing practices. • Presentation and Communication Skills: Train on how to effectively present marketing plans and strategies to stakeholders, both internally and externally.
ANY SPECIFIC TRAINING REQUIREMENT: Training for a marketing manager, or someone in a senior marketing leadership role, should focus on enhancing strategic thinking, leadership, and decision-making abilities.
Behavioral indicators Required for the role. Strategic Thinking and Vision • Demonstrates deep understanding of market trends, consumer behavior, and competitive landscape. • Creates and communicates a clear marketing vision aligned with company goals. • Proactively seeks out and embraces new ideas, technologies, and methods. Leadership and Management • Inspires, motivates, and leads the marketing team effectively Delegates tasks appropriately and empowers team members to take ownership and set clear performance expectations, provides regular feedback, and supports professional development. Analytical and Data-Driven Approach • ROI Focused, Constantly seeks to improve return on investment for marketing initiatives. • Applies analytical skills to solve complex marketing challenges. Communication and Collaboration • Communicates clearly and persuasively with stakeholders at all levels. • Works effectively with other departments to align marketing strategies with overall business objectives. • Prioritizes customer needs and feedback in all marketing efforts. Creativity and Innovation • Brand Storytelling, Crafts compelling brand stories that resonate with target audiences. • Responds quickly to changes in the market and adjusts strategies accordingly. Execution and Results Orientation • Sets ambitious but realistic marketing goals and objectives. • Campaign Management, Manages marketing campaigns from conception to execution with precision. • Focuses on achieving measurable outcomes and continually strives to exceed targets.Ethical and Professional Standards • Ensures that all marketing activities comply with relevant laws and regulations. • Maintains a high level of professionalism in all interactions and communications. Continuous Learning and Development • Stay updated with the latest marketing trends, tools, and best practices. • Actively seeks and acts on feedback to improve performance.
